Cardigan Welsh Corgi Club of America

Bulletin Advertising Specifications


Full Page Color Advertisements

 

Advertisements for placement in the color sections of the newsletter must meet the following specifications:

Size: Overall page dimensions of finished ads submitted as print ready are 8¾” x 11¼” to allow for bleed trim. Background color must run to the page edge.

Live Image Area: Content is restricted to an image area of 8″ x 10½” maximum.

File Type: Ads may be submitted as PDFs (fonts embedded) (best result), jpg, tif, Adobe Illustrator (.ai), PhotoShop (.psd) or Word documents (.docx). The publisher is not able to process MS Publisher (.pub), MS Works (.wps) or PrintShop file formats.

Photo Quality: Photographs submitted with or embedded in advertisements must be 300 dots per inch (dpi) resolution and should be sized correctly for use.

Color: Assembled ads should preferably be in CMYK format. RGB is acceptable, and will be converted to CMYK, which may modify the colors. Photographs submitted with unassembled ads should also be CMYK, but RGB is acceptable.

Fonts: Fonts used in ads must be PostScript or TruType formats. If fonts from the Internet are used, they should be included in the ad submittal. The Publisher will substitute if a font that is not readily available or not included is used.


Full Page Black and White Advertisements

 

Advertisements for placement in the black and white section of the newsletter must meet the following specifications:

Size: Page dimension is 8½” x 11″.

Image Area: Content is restricted to an image area of 8″ x 10½” maximum.

File Type: All file types noted in the color section are acceptable.

Photo Quality: Photographs submitted with or embedded in advertisements must be 300 dots per inch (dpi) resolution and should be sized correctly for use. Color photos are acceptable but grayscale is preferred.

Color: Ads and photos should preferably be submitted as gray scale. Color images will be converted by the Publisher.

Fonts: The specifications for fonts are the same as for color ads.


Half page ads:

 

Bleed dimensions are 5½” x 8¾”; non-bleed dimensions are 5½” x 8″. All other specifications are the same as full page ads.


Quarter page ads:

 

Bleed dimensions are 4½” x 5¾”; non-bleed dimensions are 4¼” x 5½”.